Project Overview
Acer Electric is an Indian electric mobility brand offering e-cycles, e-scooters, and e-bikes for urban commuting. With rising competition, the brand needed high-intent demand and better-quality leads.
- Intent-based performance marketing for EV buyers
- Test-ride and dealership inquiry funnels
- Lead qualification and CRM-ready workflows
- Full-funnel tracking and performance optimization
Enabyl implemented a performance-led acquisition and lead generation strategy to attract ready-to-buy users and improve dealership-level conversions.
Final Impact
Enabyl shifted Acer Electric from traffic-led marketing to a conversion-focused growth model. Campaigns attracted higher-intent users, leads were efficiently routed, and decisions were driven by real-time data.
- Higher quality, sales-ready EV leads
- Improved test-ride and dealer conversion rates
- Reduced wastage in ad spend through optimization
- Clear performance visibility across cities and campaigns
The result was improved lead quality, stronger dealership conversions, and a scalable foundation for multi-city growth.
